euramax factory wall
roermond, the netherlands
The design intent was to portray the strength of what The Netherlands has to offer by the fragments that make it become whole. Taking the national flag of the country and putting it at the forefront of the design was to create a design that would never be out of date, never be out-grown, but a design that was to the timeless from beginning and on. As Euramax for being one of the most important brands to help change architecture and design, this design represents not the most elaborate drawing or image that can be placed on a building’s façade, it is dedicated to showing how important design must be taken not just as a whole, but for the distinct pieces that compose it in its entirety. The pieces, in this instance are using the grid matrix that overlaid the façade, and using each piece to create a whole as each individual AluDesign segment is coated a different color in spectrum: Red, White, and Blue; the flag of The Netherlands. Within each color, the field now becomes a micro-influenced field, as no two panels share the same exact color. This shows the endless possibilities Euramax and AluDesign panels can create when the two come together in design. Thus, when looking at the façade in a macro-influenced field, we see how the segmented panels of infinite color possibilities become one entity as a design. The Netherlands flag is something that has become a staple in the ranks of the most prestigious countries across the world; this explains why it is an influence that is timeless. This design will show the extensive ability that Euramax and AluDesign have to offer clients, architects and designers in an organized, modest and bold manner.